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One third of the food in our world is wasted. Our mission is to reduce food waste and create awareness of the issue. We take on this challenge quite literally by using products that would otherwise remain unsold. Moreover, we believe that awareness should be raised in a positive and fun way. Food is all about enjoyment after all! We have noticed that we’ve gotten more out of touch with the food we eat in the last decades. With all the facilities that the present-day has to offer, we don’t need to put much effort into our meals anymore. There’s enough food and plenty of choice. Our goal is to make people value food more in several ways: through a good dining experience in one of our restaurants, via our masterclasses, and by selling products like our cook books Instock Cooking and Circular Chefs and our craft beers Pieper Bier and Bammetjes Bier.