Chloé Rutzerveld

STROOOP! presents the first plant-based stroopwafel made from local byproducts of the Dutch vegetable industry. Each waffle is made out of 100 grams of carrot or beetroot. They are a great source of dietary fiber and free of gluten, added sugar and food-colorings.

The project explores creative ways to turn byproducts of the vegetable industry into high-quality products by making smart use of the natural characteristics of vegetables. It demonstrates that the use of byproducts and rejected vegetables can go far beyond making boring soups and sauces. At the same time, it educates the consumer about what’s inside our food and questions their perception of certain products.